The senior population is multiplying by the millions! In fact, during the next 25 years, the senior population in America is expected to double – growing faster than the total population in every state. This means one thing – a tremendous opportunity for aspiring and compassionate entrepreneurs. This class will instruct you in how to start a business in senior services, how to hire the right staff and even how to market your business. Our course will take you through the steps to grow your own senior service business.
* You have 4 weeks to complete this course from date of your enrollment.
Start Your Own Senior Services Business training course content
The Start Your Own Senior Services Business training course consists of 4 modules:
Start Your Own Senior Services Business Module 1 Introduction to Starting Your Own Senior Services Business
Module one will introduce you to the basics of operating a senior services business. We will explore the daily grind of running your own business and how to develop your own business plan. What niche market will you serve? How will your business be different? Better? Module one will guide you to thinking through the basics of your business.
- Serving Seniors
- Running Your Senior Care Business
- Developing Your Plan
- Adult Day-Care Service
- Activities, Meals, Hours of Operation and Safety
Start Your Own Senior Services Business Module 2 Establishing Business Services
What kind of home care services do you want to provide? Have you considered what is involved with coordinating a move, preparing for the sale of a home, or how much you will charge? Module two will discuss the services that you could potentially offer and will guide you to including the pieces that you can do and how much you can charge. Also included in module two is transportation and travel services and what policies you should have set in place, if you do decide to offer those specialty services.
- Relocation Services
- Home Care and Home Health-Care Services
- Concierge Service
- Transportation Service
- Travel Service
Start Your Own Senior Services Business Module 3 Forming the Business Structure
Have you considered what you will name your company? Have you looked into what licenses you will need? Module three will discuss the options you have for structuring your company and will direct you to choosing a business module and which insurances you may want to include. Hiring employees is key to a running a successful business and in module three, we will look at the differences between having employees or independent contractors. Also discussed in module three is the kind of office equipment essential at start up and how to maintain personnel files.
- Structuring Your Business
- Locating and Setting Up
- Assembling Your Team
- Equipping Your Business
- Building Your Online Presence
Start Your Own Senior Services Business Module 4 Marketing, Finances and the Trenches
Module four will go over the essentials of marketing; both online and though networking locally. Also included is an overview of which marketing tools you need to become familiar with and advertising basics. Do you know where your start-up funds are coming from? Do you understand the financial management needed to run your business? Module four will touch on the importance of having your finances set up, as well as, what to do when you run into a pitfall.
- Essentials of E-Marketing
- Marketing Offline for Success
- Financial Matters
- When Things Go Wrong
- Tales from the Trenches
After completing the Start Your Own Senior Services Business training course
After completion of the Start Your Own Senior Services Business training course, you should be able to:
- Identify the elements in starting your senior services business
- Recognize the niche market services for your business
- Identify your business structure and staffing
- Recognize ways to market your business
- Recognize the challenges involved in operating your business
The Start Your Own Senior Services Business training course is 24 hours long, taught over 4 weeks.