To be a successful personal trainer, freelance fitness instructor or freelance group exercise instructor takes more than technical knowledge and a great level of practical fitness expertise. In order to win new clients or gain entry into more health clubs requires excellent business marketing skills. In order to provide these essential business skills, many training providers offer business and marketing courses for fitness professionals.
Business and marketing courses are essential theory based courses, allowing students to enrol either onto a face-to-face course or go down the distance learning home study / online route to a business qualification.
Business and Marketing training course content
There are a variety of business skills and marketing training courses available for personal trainers and other fitness professionals. However, the basic components of each are similar, and include:
- The fundamentals of self-promotion
- Business promotion within the local community
- Business planning and sales strategy
- Developing a business plan
- Understand the concepts of marketing and business advertising
- Understanding consumer behaviour
- Follow up marketing
The assessment of such a theory-based course will come in the form of a project or a business portfolio of evidence to demonstrate your understanding and readiness to develop a solid fitness business.
Visit our training course directory and find out about business and marketing courses available with the UK's leading fitness course providers.