Facebook Page: effective community building

If you have spent any time on Facebook, you might have noticed that your friends become fans

of certain celebrities, music groups, organizations and local businesses by "liking" their pages.

Additionally, if you're a business owner, you can establish a business page to promote your product

or service. Although you can establish a special account for your business, it is easy to create a

business page as an offshoot of your personal profile. Only an authorized representative of a

business, group, band or organization can set up a page.

There are various organizations that do create a Facebook Business Page, but not many are

aware on how these pages can help in business promotion and create engagement with potential

customers. This course will be a helpful guide for anyone from sales and business development

professionals to brand managers, digital marketing professionals, media planners and management

students.

This course will assist you in understanding the importance of conversations, different ways to

source content for page postings and a lot more. Leverage this opportunity and enrol for this course

to broaden your skills and knowledge on effective usage of Facebook Page for business promotion.

In this course, you will learn:

• Type of content that creates engagement
• Importance of conversations
• Handling Conversations on Admin Post
• How Facebook Posts are distributed to Users

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Find more about Digital Marketing courses at Digital Vidya.