About this course
A key element of this course is the focus on the practical application of digital marketing and social media marketing tools to set up and maintain a presence in the digital and social world. You will learn how to plan, coordinate, deliver, and test digital and social media marketing campaigns and set targets to monitor the success of these campaigns.
A key focus of the course will be the interaction and creative thinking that delegates will partake in, designing creative campaigns and innovative solutions for digital and social media.
Key Benefits
- Develop integrated digital marketing strategy aligned with general marketing and business objectives
- Design and deliver a social media communication programme
- Implement digital marketing communication plans
- Analyse performance of digital marketing channels and critically evaluate the effectiveness of digital marketing activities
- Understand and evaluate the complexities of planning, buying and executing a marketing campaign that integrates traditional marketing with all digital activities
