About this course
Photography is becoming an increasingly popular and exciting profession. These days, almost anyone can take stunning photographs after having learned the right techniques and gaining editing know-how. Our Photographer Entrepreneur Program will also teach you how to create the business you want.
Professional Photography
This Professional Photography course reflects a comprehensive mix of scholarly and practical information. It covers every aspect of photography, from capture through to output, both digital and analogue. There is an emphasis on explaining the 'how to' of photography, but also includes in-depth coverage of the fundamental principles that govern the art, such as how light behaves, optics, and the shutter. This course ensures that the student comes away with not only a good grasp of photographic technique, but also an in-depth understanding of the fundamentals that will help them to better understand how great photography is made. As such, it functions both as an excellent course for students of photography, and a great primer and reference for amateur enthusiasts.an
Prerequisite(s): None
Start Your Own Business
Have you ever eaten a Mrs. Fields cookie? Used an Apple computer? Listened to a hip-hop CD? Entrepreneurs brought these products to your world. People that start their own businesses and work for themselves are called entrepreneurs. For an entrepreneur the sky is the limit as far as earnings are concerned. An entrepreneur is someone who has recognized an opportunity to start a business that other people may not have noticed -- and jumps at it skillfully. Entrepreneurs can shape and create an opportunity where others see little or nothing -- or see it too early or too late.
This Start Your Own Business class will help you create the business you want. Throughout this course you will be working on your business plan and creating a quick comprehensive overview of the elements you want in your new business.
Prerequisite: None
Professional Photography
Professional Photography Module 1
The Basics of Photography
- Facets of Photography
- The Role the Photographs Play
- Styles and Approaches
- Lighting and Image Forming
- Wavelengths and Colors
- How Light Forms Images
- Lenses and Their Controls
- Depth of Field and Focus
- Cameras: The Essential Components
- Camera Types: Which Is Best?
- Twin and Single Lens
- Close-up Equipment
- Digital Cameras
- File Formats
Professional Photography Module 2
Taking the Picture
- Basic Characteristics of Lighting
- Lighting Equipment
- Practical Lighting Problems
- Organizing the Picture
- Noticing Subject Features
- Structuring Pictures
- Films & Filters
- Black & White vs. Color Photography
- Storing Film
- Filter Kits
- Exposure Measurements
- Exposing Different Types of Film
- Practical Exposure Tips
Professional Photography Module 3
Picture Processing, Finishing and Printing
- Film Processing
- Equipment & General Preparations for Processing
- Processing Different Negatives
- Black and White Printing
- Darkroom Organization
- Making Contact Prints
- Controls During Enlarging
- Common Print Faults
- Post-Production for Digital Images
- Basic & Advanced Editing
- Mounting Methods & Framing
- Getting Your Work Noticed
Professional Photography Module 4
Digital Photography Techniques
- Taking Digital Photos
- Consider Your Lighting
- Control the Exposure
- Control the Sharpness & Depth of Field
- How to Take a Better Photo
- Creative Photo Techniques
- Organize Photos with Photoshop Elements
- Basic Image Workflow
- Advanced Photoshop Elements
- Make Photographic Prints
- Sharing Your Photos on the Web
- PDF & Video Slide Shows
Professional Photography Module 5
Photography Business
- Getting Started as a Home-Based Photographer
- Amateur vs. Professional
- The Pros & Cons of Self Employment
- Financial Planning
- Start-Up Costs
- Financial management
- The Legal Aspects
- Writing a Business Plan
- Taxes & Recordkeeping
- Computers & Business
- Managing Your Photography Business
- Marketing Your Photography Business
**Outlines are subject to change, as courses and materials are updated.**
Start Your Own Business
Start Your Own Business Module 1
Entrepreneurial Pathways
- Defining Entrepreneurship
- What Entrepreneurs Do
- Free Enterprise Economies
- Finding & Evaluating Opportunity
- Examining Profits
- Creating Business from Opportunity
- Creating a Feasibility Analysis
- Developing a Business Plan
- Defining Your Business
- Analyzing Your Competitive Advantage
- Viability Testing
- Valuing a Business
Start Your Own Business Module 2
Integrated Marketing
- Exploring Your Market
- Marketing vs. Selling
- Market Research
- Market Segments
- Positioning Your Product or Service
- Developing Your Marketing Plan
- Marketing Mix
- Pricing Your Products
- Breakeven Analysis
- Smart Selling
- Effective Customer Service
- Principles of Selling
- Successful Sales Calls
- Customer Relationship Management
Start Your Own Business Module 3
Cost Analysis
- Understanding & Managing Costs
- Identify Required Investment
- Analyze Fixed Operating Costs
- Calculate Gross Profit
- Financial Record Keeping
- Financial Statements
- Income Statements
- Examining a Balance Sheet
- Financial Ratio Analysis
- Calculating Return on Investment
- Same-Size Analysis
- Quick, Current & Debt Ratios
Start Your Own Business Module 4
Financing Strategy
- Cash Flow Management
- Cash vs. Profits
- Cash Flow Statement
- Cash Budget
- Taxes
- Filing Tax Returns
- Financing Preferences
- Types of Business Financing
- Debt vs. Equity Financing
- Identifying Sources of Capital
- Stocks & Bonds as Investments
Start Your Own Business Module 5
Operating For Success
- Addressing Legal Issues
- Managing Risk
- Business Legal Structures
- Contracts
- Commercial Law
- Intellectual Property
- Protecting Tangible Assets
- Operations in a Business
- Production-Distribution Chain
- Supply Chain Management
- Managing Suppliers
- Managing Inventory
- Facilities Location & Design
Start Your Own Business Module 6
Growing Your Business
- Management
- 10 Basic Tasks Handled by Managers
- Leadership Styles
- Organizational Cultures
- Organizational Structure
- Human Resources Management
- Ethical Leadership
- Incorporating Social Responsibility
- Ethical Practices
- Growing Your Business
- Franchising
- Licensing
- Cashing in Your Brand
- Methods for Valuing a Business
**Outlines are subject to change, as courses and materials are updated.**
