In our review of different careers we take a look at how to become a digital marketing executive, the person in charge of the digital marketing of a company. Many digiotal marketing executives work in marketing agencies or freelance, and typically will be in charge of the digital, social on online marketing of a number of companies at any one time.
What Does a Digital Marketing Executive Do?
As a digital dmarketing executive, your job is to help develop and grow your employer or clients online presence and managing. You will usually be required to work in an office environment and during office hours. You may work for one company or for an agency that has several different clients.
Your job as a digital marketing executive might entail creating engaging content for the company's website, managing social media and creating content for those social media outlets, managing PPC advertising campaigns, improving the websites overall SEO, create reports using data from websites such as Google Analytics to monitor the effectiveness of campaigns.
The job is both highly creative and analytical and requires an excellent all-round knowledge of computing and the internet.
Is Becoming a Digital Marketing Executive Right For Me?
The following skills are useful for any digital marketing executive:
- Excellent communication skills; you will be regularly be required to feedback results and discuss ideas for campaigns.
- A genuine interest in digital marketing which will allow you to keep up to date with any new developments in your field.
- A results driven approach.
- An advanced knowledge of social media.
- The ability to work to deadlines.
- Motivation, drive and a passion for producing results.
- Good business awareness.
- Attention to detail.
How Much Can a Digital Marketing Executive Earn?
A starting salary for a digital marketing executive will be around £20,000 to £22,000 a year. In a senior digital marketing position you can earn around £32,000 to £38,000.
What Qualifications Do I Need To Become a Digital Marketing Executive?
There are no set qualifications that you must have to become a digital marketing executive. Many employers will prefer you to have a degree in marketing, business or something similar. You can also complete level 3 and 4 diplomas in marketing and digital marketing.